The logo is the embodiment of positioning and visual packaging of the key brand parameters. To develop its variants we used the most striking semantic associations with the strengths and values of the client company.
Concept 1: "Watchtower". The consonance of the name of the company's CEO and the embodiment of the key brand value - "we are always on the lookout for our clients' interests".
Concept 2: "The Three Musketeers". Refers to reliability and camaraderie, emphasizing the professional partnership in the company name - Storozhenko & Partners.
Concept 3: "Chess and Fortress." Chess is the game of strategists, wise men, and legal experts. What else could symbolize a winning path in the legal business? Defense and chivalry - the rook fortress and the officer - were suited to pack the meanings into the visuals in the best possible way.
Concept 4: "Watchtower and legal document." The option combines the symbolism of protecting the interests of the client and literally confirms his professional affiliation with the legal services.
We decided on a variant of the logo, including the name of the company. Concept 3 was chosen as the main one to be used in the corporate identity.
We developed the structure, the mechanics of interaction with visitors, and worked out the logic. It was decided to shift the positioning exclusively on bankruptcy to a wider range of legal services and create useful information for potential clients, which generates huge organic traffic.
Site load speed is excellent, Google pagespeed in the green zone
The site is in the top 10 positions in the search engines for a variety of target queries and keys. SEO optimization was performed, which brought the client additional organic traffic. Attendance exceeded 2000 unique visitors per day, the number of leads increased many times - and this is for a narrow niche of legal services!
Without a presence in the info-field and brand awareness, it's not realistic to expect sales growth. That's why we organized an additional PR campaign with a variety of activities, including appearances on the radio, holding business breakfasts, regular publication of articles and expert opinions on authoritative platforms, such as Klerk.ru.
Comprehensive promotion of Rockit helped "Storozhenko & Partners" to get into the top 50 federal ranking of law firms pravo.ru.